About Amendly
We exist to correct the record.
AI models have become the first stop for information about people, companies, and ideas. When they get it wrong — and they do, regularly — the damage is real and hard to undo.
Our mission
Amendly exists to make accurate AI representation accessible. We believe that individuals and organisations should have a viable path to correcting false AI information — not just for legal or reputational reasons, but because truth matters. We work within the systems that exist, push for better ones, and help our clients navigate the gap between what AI says and what's actually true.
Our founding story
Amendly was founded in 2024 after observing a consistent pattern: professionals, authors, and businesses discovering significant AI errors about themselves with no clear path to correction. The official channels existed but were opaque. The documentation requirements were unclear. And the errors kept spreading. We built Amendly to bridge that gap — combining rigorous research methodology with direct relationships with AI provider teams.
What we believe
Accuracy over speed
We'd rather submit a correction slowly and correctly than rush through the process and lose credibility with providers.
Transparency with clients
We tell you what we find, including the errors that are difficult to correct. No inflated promises.
Working within systems
We use official channels, follow provider guidelines, and build relationships that benefit all our clients over time.
Our team
Team profiles coming soon. We're a small, focused team of researchers, writers, and technologists.
Founder & CEO
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Head of Research
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Correction Lead
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